How it helps
Check if your Google Analytics 4 has data gaps feeding Google Ads, causing lower ad performance
Check out what the ▶️ GA4 Data Gap Checker reveals in your case. It’s an easy way to compare how much traffic your Google Analytics 4 captures from Google paid and organic sources.
Google Analytics 4 Data Gap Checker
Google Analytics 4 Data Gap Checker saves you both time and money. It helps you quickly identify when and how big your problems with tracking ad clicks and Google Search traffic in Google Analytics 4 started. This issue has become very common in recent months.
Google Ads relies on various other Google tools. Google Analytics 4 is often a key source of information for Google Ads about conversions, attribution and target audiences. Additionally, data not recorded by Google Analytics 4 is often not captured by Google Tag Manager either, such as conversions sent from GTM to Google Ads.
How does the Google Analytics 4 Data Gap Checker work?
You open a link with the ready report in Looker Studio, select one of your Google Analytics 4 accounts, and you're ready to analyze. You can choose any date range for the analysis. To generate the data correctly, your Google Analytics 4 must be connected to Google Ads and Google Search Console.
What does the Data Gap Checker analyze?
1. Google Organic Traffic:
- Review the actual number of clicks made in Google Search each day and compare it to the sessions attributed to "Google organic" in Google Analytics 4.
- The report also shows the percentage of organic Google traffic successfully recorded in Google Analytics 4.
2. Google Paid Traffic:
- See the daily number of clicks on Google Ads and compare it to the sessions attributed to "Google Ads" in Google Analytics 4.
- The report calculates the percentage of paid Google traffic recorded in Google Analytics 4.
Why is this tool helpful, and how does it save your time and money?
The GA4 Data Gap Checker ensures your advertising campaigns are built on accurate and complete data by identifying tracking issues that could mislead smart algorithms. As advertising platforms like Google increasingly rely on properly configured goals and quality conversion data, any gaps in your analytics can cause misalignment, leading to poor ad performance and wasted budgets.
User testimonials
What is the users say?
GA4 Data Gap Checker
I use this almost every day in my work. I have access to dozens of GA4 accounts and I can immediately see where the account stands in terms of data accuracy. Very often, it serves as a trigger point to dig deeper into the issues.
Radek Marczak
Senior Ads Consultant at a Norwegian Digital Marketing Agency
